Believe it or not, Twitter can be an important tool to keep in your job search arsenal. Face it, in this tough economy, every edge you can get is one well worth guarding. It’s hard for a lot of people to see how a quick little blurb consisting of 140 or fewer characters can make all that much of a difference while searching for a job. But the truth is it isn’t one Tweet that makes the world of difference. In fact, all the Tweets in the world won’t amount to much of anything if you don’t have a solid strategy behind your job search efforts on Twitter. Here are a few hints to help you get started.
Don’t Tweet Blindly
When you’re searching for a job Twitter can be your best friend or your worst enemy. If you don’t plan it out properly your efforts will go down as an “epic fail” in your job search history. However, if you come up with the appropriate strategy and practice a little bit of patience in order to see things through, you might be marking a huge mark in the “win” column instead. These are the things your strategy needs to include:
1) Follow leaders in your industry. These are the people you want to know because they are industry leaders. But, you also want to get your name out in front of them as much as possible so that you’re familiar to them if and when your resume happens to cross their desks.
2) Follow the companies where you’d like to work. The best way to learn about career opportunities, job openings, and specific needs within the organization is to follow the information they share on Twitter – religiously. Social media is the way of the world today and your research on any given company isn’t complete until you’ve subscribed to all their social networking feeds.
3) Contribute useful information in conversations that are relevant to your field. This doesn’t mean to regurgitate old facts and numbers. It’s not the idea to come across as a know it all either. But it is an excellent opportunity to get your name associated with your industry in a positive light if you use this opportunity to do so.
4) Keep it PG. While it’s important that you come across as a real person and not just someone interested in making a name in the industry, there’s a difference between keeping it real and providing too much information. Business owners today conduct social media searches before the interview in many cases to find out a little about you as well. Make sure your Twitter feed gives them something positive to see.
Twitter is not just a fly-by-night operation that’s likely to be gone tomorrow. In the attention deficit world of the Information Age it has proven to be quite resilient and popular. In the world of professional job searches it can be quite useful as well. For added support in your job search efforts, be sure to sign up with The Suburban Group or temporary and permanent assignments.